Edun is a clothing importer who brings the style of Africa to the world. This is interesting. Also, their current Beautiful Rebels campaign features butterflies adorning the human body like tattoos. And it sure looks like a butterfly just flew out of Demsey’s vagina. Which I mean in totally a good way.
The creative re-wiring of African craftsmanship is revealed in the artisanal handwork of a crocheted vest and shorts, while a laser cut blouse displays the use of highly sophisticated modern technology in the design process.