Every now and then, I will use my TiVo to download a bunch of music videos. I download a bit of everything and then watch them briskly and efficiently. No reality programming in between. No commercials. If I don’t like the beginning of a music video, I fast forward to the mid-point to see if it gets better once it gets going. If not, I’m on to the next one.

I never heard of Justin Moore before, but I just got through playing his “Back That Thing Up” video about five gajillion times. “Back That Thing Up” has what Tapeheads fans would know to call serious production values. For those of you who must shamefacedly admit to never having seen Tapeheads, allow me to illustrate:

Mo Fuzz: All this video is missing is production values.
Ivan Alexeev, Josh Tager: Production values?
Mo Fuzz: Yeah. Tits and ass.

If muscles on video vixens and tight faded jeans on singer boys are coming back in style, I think I owe some deity a sacrificial goat now! Maybe two goats for the drummer still having tattoos and a mohawk. If “Back That Thing Up” is representative of Justin Moore’s body of work, he falls somewhere between Brooks & Dunn and Garth Brooks on one side and Motley Crue and AC/DC on the other. There are at least as many appalling sexual double entendres in “Back That Thing Up” as there are in “Big Balls”. I loathe puns. Unless they are sex puns. Then I love them.

Justin Moore has a mischievous smile, an easy charismatic stance and delivery style, and a smooth Southern voice both speaking and singing. Justin Moore has enormous star quality and looks really good in tight faded jeans and a cowboy hat. I usually don’t like cowboy hats (even though my foot was once photographed with one for Playboy.) He has an uncomplicated comfortable way of moving in his country duds which just works very very well. According to The Valory Music website, Justin Moore’s parents were deeded a fifteen-acre farm from his grandfather in a 272 person town called Poyen in Arkansas. His bio includes such American small town pastimes as high school baseball and gospel choir. I know country performers tend to talk about their mad farming skillz the same way rappers represent their drug-dealing resumes. Justin Moore is kind of being pitched as both flawlessly country and kind of indie, although it sort of looks like he is a Universal recording artist and he did get an awesome music video directed by Wes Edwards and produced by Brittany Hailes.

I have lived in both Georgia and North Carolina and, when I was thirteen, there were a lot of accent fetishist New Yorkers who wanted to date me for the five minutes I really had that Southern twang, until the moment passed. There is still the occasional word I say with a Southern accent, but I do not now identify as Southern nor have I ever identified as Southern. I have never thought of country as my community or culture. So I don’t care if Justin Moore’s comically country music-ready resume is over-spun or not. Apparently Country Music Television is a little wound up about the content in the video, so too racy for CMT is certainly a selling point in my book.

I know, I know, I get all excited about some media thing. I research it. Then I have to ponder whether it is real or not. In my defense, the YouTube comments on the cowboy singer’s videos tend to be mostly girls saying they are super “cuntry” and way better than those “Playboy whores” in the “Back That Thing Up” video. Except for the one gay guy who wanted Justin to back his nice thing up into some dick. This was apparently very offensive to some country fans. Some “cuntry” girls also complained that the video was degrading to women, but they were un-eloquently debated by other posters who apparently ran the lyrics through a rap filter and felt that it was good that “at least” it was not what they had come up with. Yeah, ’cause Justin Moore is more talented than they are.

This all brings me back to what was really my only point:

There is this kinda new singer Justin Moore and his catchy and nicely performed song “Back That Thing Up” has an incredibly cool video out directed by Wes Edwards. The end.

I used to watch music videos and just feel the mood they were trying to evoke. I’d believe that the peformers really were that cool. It was all so sexy and exciting. I just wanted to pass through that TV screen into a cooler and more passionate world.

Given that I kind of did manage to live my life so that I got to pass through the screen to the other side, I actually only got cable television because I was offered a really good deal on getting it with a cable modem. Time Warner Cable recently bought out Comcast, who I think bought out RoadRunner, and maybe AT&T was in there somewhere. I didn’t totally follow all the transfers and my cable bills literally did not have a return address on the envelope for a while because the changeovers were so hasty.

The upshot of all of this is that I recently had a channel line-up re-shuffle and it is easier for me to TiVo lots of music video shows, fast forward through stuff I don’t like, and still get to enjoy lots of videos I do like and might not have come across otherwise. Music videos used to be one of my favorite forms of entertainment and one of the only types of television I would watch. My college had a room in the student center with a gigantic projection TV and a friend of mine (who had a first and last name which were surreally both slang for penis – he was even more surreally named after his father) and I used to sit there and watch MTV on it, missing stuff we were supposed to do because we were just going to stay until the good video came on. When I finally had access to a television with cable and a closed door, I wasted no time finding which shows had the highest preponderance of rock videos I found worthy of self-pleasure.

My new Time Warner Cable line-up includes a couple of MTVs and VH1s and CMTs, and the delightful relative newcomer FUSE. I should be in heaven, but I have trouble stopping the negative ideation those video channels evoke in me today. The problem is that I have too much of a sense of how the sausage is made and I’m discomfitted by a lot of their cooking methods. I see a video with some teenage boy singing about how wrong it is to beat your girlfriend and the song is catchy enough and the boy is okay-looking and has a nice enough voice which works for the material. But I can’t stand the pretense that some teenager wrote the song.

Cablevision Systems Corporation, the corporate parent of FUSE, has sports holdings which account for nearly 20% of their revenues. I wish music understood teamwork like the world of sports does. Sports fans know and understand that, while some people are really standout stars, there are a number of positions which need to be played and the coaches get airtime too. If someone gets too flamboyant in drawing attention to themselves, they can get penalized for showboating. In the world of music, there is this desperation to pretend that the lead singer just came up with everything. Unfortunately, the product is so manufactured that a lead singer who really can come up with his or her own songs, style, and message is likely to be buried and ripped-off and asked to change, but never played by the music video stations. A headstrong artist is a pain in the ass and nowhere near as desirable as a compliant and good-looking youth who can sing and dance and sign contracts which offer a low percentage.

And I can’t stop myself from thinking about how the singer doesn’t understand the words he is singing. I can’t stop myself from thinking about contract law. I can’t stop thinking about how roughly seven companies own most media in America. I can’t stop thinking about how the music industry’s response to YouTube was not to offer kids in Peoria the video-directing opportunity of a lifetime, but to offer those talented kids in the boonies the opportunity to line the industry’s pockets for nothing. I can’t stop myself from thinking about how many talented musicians I know, who will never get a real chance, precisely because they are the whole package, in an industry which has come to prefer people who can fit snugly into small roles.

And then I find myself wondering about a band like Evanescence. The band has sold more than fourteen million albums worldwide and they tend to be marketed somewhat as a Gothic band. I’ve had some interaction or other with someone from most bands which are marketed as Gothic or industrial or deathrock or anything along those lines. If I haven’t, then someone I know has. Either I or someone I know will have interviewed someone from the band, partied with someone from the band, had sex with someone from the band, or at least shown up at a nightclub and had a conversation in line for the bathroom with someone from the band. But nobody I know has ever mentioned having anything to do with anyone in Evanescence.

Dictionary.com defines the band’s name as “to dissipate or disappear like vapor” and the Gurl.com top interview in a Google search for amy+lee+evanescence+interview explains the band’s name as “The word Evanescence means to dissipate like vapor, it puts an image in your head of like a ghost/specter that isn’t really there.” The Gurl.com interview has no interviewer credit. So I watch videos late at night and I finally start wondering if Evanescence really exists in any man-in-the-street sense of what a band is or if some enterprising producer for the surreally-named Wind Up Records just made up the whole thing to, you know, wind up the public. And sell fourteen million records. Which is a lot.

The question is, if Amy Lee and Terry Balsamo don’t really write Evanescence songs, don’t pick out their own clothes, don’t have the personal lives claimed for them, or maybe don’t even speak English, does that make their performances less enjoyable for their audience? If it does reduce the pleasure, does that mean it is good and reasonable to hide the origins of the music and the performers? Is it okay to lie, if it makes listeners happier? Is it still okay to lie, if it makes listeners happier, but the lies mean a genuine struggling band, who tells the truth, can not compete?

Someone, please tell me you have met Amy Lee from Evanescence and she speaks English like a goth girl from Arkansas. Someone, please tell me how to block the part of my brain which wonders if Evanescence is a hoax, when all I really want to do is watch some cool videos.

Congrats to Superna for her rockin’ appearance in the Brooks and Dunn video for the title track off of their Hillbilly Deluxe album. Superna is playing guitar because Blue Blood hotties do more than just look amazing. Naturally, she looks amazing too. The vid will be premiering on, of course, CMT real soon.

I’m really psyched about this for two excellent reasons. First of all, I adore Superna and anything good that happens to her is a good thing. Secondly, I’ve been watching a bit of CMT lately anyway and this gives me one more reason to enjoy it.

For those of you who would like some footnotes round about now, here you are. CMT stands for Country Music Television and the channel is a division of MTV, which is a subsidiary of Viacom. Brooks and Dunn are one of the biggest acts in country music. They first hit fifteen years ago with their debut album Brand New Man, which went more than six times platinum. Brooks and Dunn have had a string of hit singles and successful albums since. Dunn and Brooks are in first and second place respectively for most CMAs or Country Music Awards ever received by anyone. The duo also hosted the awards show for the last three years in a row. So, what I’m getting at here is, they are a big deal. Enjoyable too.

Props to my girl Superna! Here is what she had to say about the experience:

Amelia G: How did you end up being in the Hillbilly Deluxe video?

Superna: I guess I get around [laughs] Seriously though, an industry associate of mine called me one day out of the blue. He said, “Hey can you play bass? Do you want to be in a Brooks and Dunn video today?” Of course, I wanted to be in a Brooks and Dunn video. I sent my info to the casting director and he called me almost immediately. It seems I was perfect, but when they discovered a little more of my ability, they actually asked me to play guitar and sing in the band for the video. I was so excited because Brooks and Dunn are my Moma’s fav’s!

Amelia G: Who were the other people who made up the Hillbilly Deluxe band?

Superna: We rocked! Of course, the band consisted of Kix Brooks and Ronnie Dunn, a rockin’ hottie Loa Allebach on bass, Elijah Trotsky seriously rockin the banjo, Benjamin Hughes on lead guitar, Drew Taylor on drums, and I played rythm guitar and sang background vocals.

Amelia G: Do you know exactly when the video is premiering?

Superna: I will have the exact day and time soon, last I heard they were pushing for a 2 week release because the single charted so high when it was released recently. B&D also won 4 awards at the CMA’s (one for best video) so the race is definately on!

Amelia G: How long did it take to shoot?

Superna: The entire production has been under way for months. We shot at Disney’s ranch which was beautiful. The actual shoot time was about ten hours, including a monster lunch break at 8pm Thanksgiving style.

Amelia G: Your snapshots look fun. Was the shoot as much fun as it looks like?

Superna: It was more fun than you can imagine. Everyone in the band clicked so wonderfully, we felt like we had been touring forever. We had a lot of down time where we got to rock out with each other in the parking lot for the star trailers. I think we’ve got plans in the works for about five hypothetical side projects from this video.

Amelia G: Any special stories or anything you would like to say about the video shoot?

Superna: It was amazing. The entire production crew and cast were professional and everything flowed so perfectly. Between the incredible pyrotechnics, and the monster trucks, and the huge crowd of sexy ravers, and the talent of everyone involved … my mind was blown. I made some great friends too! Needless to say, I am now a hardcore Brooks and Dunn fan!