Universal’s Accepted Opens, Throws Fun Beer Blast
by Amelia G : August 20th, 2006Universal’s Accepted Keg Party Photo Gallery
Estimated opening weekend gross for Accepted is around $10 million, which is hunky-dorey for a movie with a production budget of only around $23 million. I don’t know what percentage of those movie-goers also attended Comic Con or talked to someone who did, but Accepted did the most brilliant promotion at the convention.
Comic Con is the largest convention of its type in the U.S. This year, significantly more than a hundred thousand people showed up. Which is significantly more than the forty thousand or so the city of San Diego could probably handle. It was impossible to park anywhere near the convention center and it was approximately one billion degrees and the food in the convention center concessions started tasting kinda rancid by the second day. And, even for pretty literally nauseating food, the lines were likely to take an hour or so. Which cuts down on one’s collectible-browsing time. So, by the end of the day, everyone was sort of running on empty, streaming out of the San Diego Convention Center en masse, hungry and a long way, under a hot sun, from their transportation.
So the promoters of the Accepted movie threw a collegiate-style beer blast and barbeque across the street. The basic concept of the flick is that an enterprising young man is rejected from every college he applies to, so he creates his own institution of higher learning called South Harmon Institute of Technology. Yes, that acronym is what you think it is. The star-studded event featured a skateboard ramp and a giant banner reading “Welcome SHITheads” with the San Diego Gaslamp district as a backdrop. While waiting in a refreshingly …
