This week internet superstar Fred got a last name, Figglehorn, to go with his new web site FredFigglehorn.com.

So the video above by Fred here has been viewed nearly ten million times on YouTube. According to sites which rank video views, each of the Fred videos have been viewed many many more times than that, syndicated across many sites. On YouTube, the format is called Imrov, although I’ve been told by industry professionals that the show segments are scripted, so I’m not sure why Improv is the category. Could just be because nobody knows how to categorize a lot of new formats which have sprung up via new technology. The show describes itself as follows:

“Fred Figglehorn, a six-year old with anger management issues and an alcoholic mother, uses her video camera against her wishes to posts videos to YouTube documenting (vlogging) the details of his love for Judy, hatred of bully Kevin, crush on Miss Amy, Bertha’s instigations, his annoying Grandma, his friendships with animals, and whatever else pops into his mind. The Internet’s All-Time #1 Weekly Series, with over 100 Million views.”

Of course Fred looks distinctly post-pubescent and not six, but it’s, ya know, comedy.

I understand that a team of around half a dozen people put these vids together. I assume some portion of the team is responsible for marketing, but I have not yet discerned what is particularly different or special about either the content or marketing or talent involved in these productions. Apparently, at least as presented to advertisers who might buy web tv air time or product placement, tween females are the number one demographic. Although, with these numbers, definitely not the only one.

Other than imp in the machine or perversity of the universe, I have no explanation for why Fred is an internet sensation. He doesn’t make my skin crawl or anything, like he does some folks, but I don’t really get it either.

Anyone want to take a shot at hypothesizing why Fred is the most popular boy in internet television?