In March of last year, Los Angeles was blanketed with some kinda misogynist-seeming billboards in promotion of a movie called Forgetting Sarah Marshall. You can check out a post April Flores wrote on the topic for an in-depth analysis of the ad campaign, but the gist of it was finding humor in being insanely hateful about an ex. Not insanely hateful with wit, just insanely hateful. I often find hostile humor funny, but this was just stuff on the cleverness level of “you suck” and “my mommy thinks you suck too”. So, at any rate, I didn’t bother to see the movie.

This weekend, I was feeling a little under the weather and I get free On-Demand, so I thought without much optimism that I’d give a comedy a few minutes to draw me in. I turned on Forgetting Sarah Marshall, fully expecting to turn it off within less than five minutes. Go figure.

Forgetting Sarah Marshall is actually a really nice romantic comedy. The humor is done with great humanity and one of the most notable aspects of the movie is precisely that nobody is the villain. Kristen Bell might be the sadistic Elle on Heroes, but, as the character of Sarah Marshall, she plays the role in a fully humanized sympathetic way. Writer and leading man Jason Segal’s jilted Peter Bretter is precisely not the sort of guy who would be really horrible to an ex. Which makes the situation he finds himself in — at a resort where Sarah Marshall is hanging out with her new beau rocker Aldous Snow of Infant Sorrow, played by a hilarious Russell Brand — all the more humorous. Peter Bretter is very sympathetic and he is treated with kindness by front desk hospitality agent Rachel Jansen, played by a very beautiful Mila Kunis. I don’t want to include any spoilers, but the whole cast is amazing and everyone has just perfect comic timing. Maybe it is the writing. Maybe it is first time director Nicholas Stoller’s direction. Mostly, it seems like just a really nice alchemy of big talents coming together. Other notables are SNL’s Bill Hader and Liz Cackowski as the stepbrother Brian Bretter and his wife, Paul Rudd as a cute surfing instructor with limited short term memory, Jonah Hill as a waiter who is just a little too forward, and 30 Rock’s Jack McBrayer as a religious innocent who gets honeymoon coaching from Aldous Snow. Plus more fun cameos and a killer spoof of CSI, which Jason Segal actually also had a recurring role on.

Two more fun things about Forgetting Sarah Marshall to endear it to me: First off, as many of you probably know, SLC Punk is one of my favorite movies of all time and the part of Mike, the angry fighting sort of Positive Force punk in the movie, was played by Jason Segal. Secondly, there are muppets by the actual Jim Henson workshop in Forgetting Sarah Marshall. Vampire muppets.

Universal’s Accepted Keg Party Photo Gallery

Estimated opening weekend gross for Accepted is around $10 million, which is hunky-dorey for a movie with a production budget of only around $23 million. I don’t know what percentage of those movie-goers also attended Comic Con or talked to someone who did, but Accepted did the most brilliant promotion at the convention.

Comic Con is the largest convention of its type in the U.S. This year, significantly more than a hundred thousand people showed up. Which is significantly more than the forty thousand or so the city of San Diego could probably handle. It was impossible to park anywhere near the convention center and it was approximately one billion degrees and the food in the convention center concessions started tasting kinda rancid by the second day. And, even for pretty literally nauseating food, the lines were likely to take an hour or so. Which cuts down on one’s collectible-browsing time. So, by the end of the day, everyone was sort of running on empty, streaming out of the San Diego Convention Center en masse, hungry and a long way, under a hot sun, from their transportation.

So the promoters of the Accepted movie threw a collegiate-style beer blast and barbeque across the street. The basic concept of the flick is that an enterprising young man is rejected from every college he applies to, so he creates his own institution of higher learning called South Harmon Institute of Technology. Yes, that acronym is what you think it is. The star-studded event featured a skateboard ramp and a giant banner reading “Welcome SHITheads” with the San Diego Gaslamp district as a backdrop. While waiting in a refreshingly fast-moving line for food, I was standing a couple of feet from James Duvall. While I wouldn’t talk to someone at my local supermarket, I’m generally in outgoing and friendly mode at a show like that. So I’d normally have told him that I like his work, but all of a sudden I got this horrible mental flash of the appalling scene where he’s castrated in Gregg Araki’s Doom Generation and I didn’t want to encourage my brain to keep going in that direction when I was about to eat.

The burgers and hot dogs were shockingly good and generously handed out. There was water and soda, in addition to beer, despite the kegger theme, but I think vegetarians might have been stuck with cheese and toppings. There might have been veggie burgers too, as I admit I was pretty transfixed by the yumminess of my own carnivorous fare.

The party had a fun and light-hearted vibe. A nicely straight-up rock band, called The Ringers, with a pleasingly sleazy sound kept the energy level up. I got bashed in the head when some of the actors from the movie got up on the stage and started throwing free T-shirts into the crowd. The gentleman who hit my noggin gave me the T-shirt he’d just caught, though, so it was all good. It says, “Ask me about my wiener.” Because I didn’t have enough lewd shirts already.

The trailer for the movie looks humorously promising and Lewis Black who I love from Comedy Central’s Daily Show is in it. If Universal knows how to throw a fun keg party, odds are good that they know how to make a fun movie. Best theatrical release promo ever.