Posts tagged: punk rock success

So, I think Madonna is pretty awesome in general, but I’m vaguely baffled by her message to YouTube video. In it, she is supposedly vacuuming the set for her 4 Minutes video because apparently other people didn’t take care of it. Then she tells the world of YouTube good job on making tons of videos for her 4 Minutes single. To date, her thanks for making essentially fanfic versions of 4 Minutes video has received 3,175,135 views on YouTube.

The actual official Warner Bros video for Madonna’s 4 Minutes has only received 846,562 views. It opens with a little rap from Timbaland and most of the song is a duet and coordinated dance moves from Madonna and Justin Timberlake. Madonna and Justin Timberlake take off some of each other’s clothes during their choreography and, unlike Janet Jackson, I guarantee Madonna won’t apologize or pretend that her clothing flying off is a wardrobe malfunction.

A search on YouTube for +”4 minutes” +madonna yields 2,860 results, including both the fanfic (or whatever YouTube people call this sort of thing) vids and multiple copies of the official video and various video responses to the go ahead and make videos based on the video video. This sort of viral marketing is all very meta. Will encouraging people to do more of what they were going to do anyway work to Madonna’s benefit? Will it sell more of her music, raise her stock for endorsements, or otherwise make bank?

I don’t know the answer and I’m really interested in hearing what other people think about how this will work as a marketing effort. Do you enjoy fanfic videos? Regardless, you should watch the real official video because it’s fun candy and Madonna and Justin Timberlake dancing is way hotter than most porn.

And, to the desperate, sell-out …

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The first time I ever went to Death Guild was when Forrest Black and I were out in San Francisco for Bat of House of Usher’s Zine Slam. We were there promoting Blue Blood in print and also my antisocial punk rock humor zine BLT or Black Leather Times.

This was like more than a decade ago, so when Vampira Bat and Nixon Sixx suggested dropping promoter Decay a line, I was thinking he might not remember me. Pretty much the first thing he ever said to me in person was to give me grief for not publishing an article he wrote and submitted to my zine BLT. His article was fine and contained some punk education; it just didn’t fit the BLT format. So the first thing he emails back to me yesterday is his cell number and the pledge “I promise not to give you shit about the story I submitted to you guys in 1990.” So we are two veterans who do indeed remember each other.

As most Blue Blood readers probably know, we are celebrating our fifteen year anniversary this year. Death Guild is also celebrating their fifteen year anniversary. Death Guild DJ Margo was even a covergirl for one of the older designs of BlueBlood.net. The moral of the story here is that having perserverence and longevity means that somebody somewhere will always remember it if there was that one night you drank too much, that one person you said that thing to, the time you gave someone a mohawk you were not supposed to, that guy you threatened with a shotgun, or potentially the weird factoid about that person they always confuse you with. If you stick …

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In March of 2003 I wrote an opening editorial for the late lamented Swag magazine project. The editorial was about how a lot of freaks internalize the negativity the larger society has for them. It was about how punk was supposed to promise the allure of a classless society. It was about how we shouldn’t hammer ourselves down because we deserve the rewards of the larger society, at least as much as anyone. The mere existence of this editorial is ironic in so many ways. I have no idea how many people read this the first time around, though, so I’d like to share it online now.

You should also definitely read the piece on Swag, by my old school, zine explosion compatriot Scott Hefflon, which ran first in Lollipop in print, and is now reprinted on Lollipop online. Part of what Scott had to say about the content Forrest Black and I and our pals created was, “It’s really surprising how rarely you find something unique in these “alternative” times. So many things still tow the line, the line is just called something else . . . So yeah, on the surface, Swag could look like a Gothic fashion mag. Lots of scantily-clad vixens, most of them models for one of the sites under the Blue Blood umbrella, but seeing as Amelia G and Forrest Black are top-notch Goth/fetish photographers and have great taste in hotties as well as the few bits of clothing the models wear, that’s far from a bad thing . . . What makes Swag cool is what doesn’t become clear right at first. Style . . . It was fun, I learned a couple …

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