So apparently, while I wasn’t paying attention, best-selling author Tucker Max challenged Nick Denton’s huge blogging empire’s flagship Gawker to a $10,000 bet over the likely domestic gross of his upcoming movie and Gawker declared Jihad on Tucker Max over everything. Not in that order.

Full disclosure: I have drunk beer with Tucker Max and I’ve shaken hands with one of the Rudius Media bloggers. I have partied in Vegas with large portions of the Gawker staff, enjoyed Gawker’s hospitality in Austin, and shaken hands with Nick Denton. I think it is fair to say that I don’t have a horse in this race because I genuinely like and enjoy the work of people in both camps.

Now, Fleshbot is the main Gawker blog I read with any regularity, although, given that I quoted ValleyWag earlier today, obviously it is not the only one I read. So I don’t know how I missed the Gawker flagship’s 20 entries this month about how much they loathe Tucker Max. I worried that I might be being too rough on Joshua Todd and Buckcherry earlier this week, but, damn, compared to Gawker, I am sweetness and light and the personification of all that is gentle.

I wrote a thing a while back where I praised Tucker Max’s writing and general brilliance, but I mentioned that he was coy in his stories about use of cocaine. Tucker Max is very sensitive to people having misimpressions of him and he explained to me that it was important to him that he was about hanging out with beer and hot chicks and not about hookers and blow and that he felt beer and hot chicks were more fun. I’ve never been big on choosing just one scene, if more than one has something to offer, and there was probably more blow than beer in the room we were standing in, so I told him I’d have to contemplate that. I then printed a retraction of my implication that he might do drugs. And Tucker was still stressed out that I might not have been clear enough.

At the time, I thought he was being more sensitive than he needed to be, but, having read through some of the Gawker articles where everything the guy does is put under such a microscope, it makes more sense to me now. Wikipedia, which almost never takes any responsibility for how badly someone is being falsely maligned or lauded, actually locked the Tucker Max entry about a week ago. If Wikipedia actually makes any effort to control the rampant wikiality of an entry, then you know it is serious. Either that or Tucker Max has superpowers. In addition to pointing out that editing Tucker Max’s Wikipedia entry must be a full time job, on their site, Gawker assassinated everything about Tucker Max from his writing to disgruntled former employees to what swag he gave away at his movie’s wrap party to how cutesy he is with his dog to entries friends of his have written about him during arguments and since removed from the web.

As a big fan of Tucker Max’s book I Hope They Serve Beer in Hell, I don’t get what it is about him that drives some people into a complete frenzy of hate and disgust. Folks who are allergic to him generally complain about frat boy something or other and refer to his work as fratire, but Tucker Max says he has never belonged to a fraternity and I believe him.

I’m not excited about I Hope They Serve Beer in Hell being made into a movie. I recently watched the Augusten Burroughs Running with Scissors flick on TiVo and it was painful, even mostly fast forwarding. The problem with bringing memoir to the big screen is that the aspect of high quality memoir which is most interesting is the memoirist’s perspective. I have read almost all of Augusten Burroughs‘ books and enjoyed them, but the Running with Scissors movie was wretchedly unwatchable. And Running with Scissors had Alec Baldwin, Annette Bening, Gwyneth Paltrow, and Evan Rachel Wood in it.

Tucker Max quotes Eminem’s lyrics “I love being hated, it’s great, let’s me know that I made it” when talking about the Gawker month-long hatefest. Maybe I’m just a sucker for a sociopath. The line between self-actualized individual and sociopath is soooooooo thin. But I think being vilified bothers both Tucker Max and Eminem, especially being vilified inaccurately. People always like to laugh about the idea of someone getting upset over something on the internet, but we live in a digital age and everyone needs to get their heads around the fact that what happens on the internet is real life now. You can step away from the keyboard, but something that tens of thousands of people read is still going to have an impact.

Sometimes you just have to live your life on your own terms and deal with the fallout. In this case, Tucker Max says that his film needs to do about $20 million gross to definitely be in the black. He has invited Gawker to wager what they feel will be the movie’s earnings and they win if it comes in beneath their bet and Tucker wins if it does better than they gamble. I’d say that a 20 entry media blitz on Gawker might be worth a few grand, but Hamilton Nolan and the rest of the Gawker crew write too well for a hostile deconstruction from them to equal good publicity. I’m very curious to see if Gawker will accept Tucker Max’s wager, all proceeds to be donated to charity of course. After that, I’ll be very interested next spring, when I Hope They Serve Beer in Hell is released, to see who wins the bet. I hope I haven’t offended any of the involved parties, but, if I have, I’m okay with dealing with the fallout.

When I was a little kid, my compatriots would frequently use the expression “I don’t care”, but I was always careful to say “I care, but not enough to change my behavior.” Everybody likes a smartass, right?

I would like to say that I was aware of Tucker Max long before he was ever in print. On account of how I’m such a spectacularly plugged-in girl on the interwebs. The truth is that there are massively high traffic sites which somehow never have audiences intersect. In actuality, I was stuck in the Phoenix airport when visiting my family and, strangely enough, the Phoenix airport actually has a pretty good Borders. Which even more strangely contained a book with a sleek black cover featuring a gentleman with an antisocial smirk holding, I believe, a bottle and a bottle blonde with her visage replaced with a Your Face Here sign. The title was the clever I Hope They Serve Beer in Hell. I bought it along with a stack of noir novels.

Tucker Max’s I Hope They Serve Beer in Hell chronicles the author’s drunken and salacious exploits. He came of age as the offspring of a South Beach restauranteur. From his writing, I gather his taste thus unsurprisingly runs to big-titted blondes with fit but not skinny bodies. Mildly Southern demeanor potentially a plus. Too bad for him that his intelligence level is off-the-scale brilliant. Tucker Max has raised hitting on drunk human sluts to the art form, or perhaps sport, of a more advanced species.

He comes across to some reviewers as a misogynist. He does tend to refer to women as filthy whores and mention that they owe him a rib. The following excerpt from a tale of a horseracing tailgate party drinking contest is a pretty representative exchange from his book:

1:58: She raises the first shot and gives me a toast, “Give me chastity and give me continence – but not yet . . . St. Augustine!” All her little friends laugh and cheer. Amateurs.

Girl: That was really sexist.”
Tucker: No it wasn’t, it was a joke. If I had said that women are nothing but life support for pussy, now THAT would be sexist.”
Girl: “Excuse me?”
Tucker: “If I had called her a hot mouth, that would be sexist too. Or, if I said that the only thing going for her is that she’s 98.6 degrees and has two wet holes, that would be very sexist. But I didn’t say those things, did I?”
Girl: “WHAT?”
Tucker: “Uh oh! Did I piss you off? Are you going to write angsty poetry?!?”

Women in the stories Tucker recounts also tend to say things along the lines of, “I can’t believe how funny I think you are and I’m a girl.” It is my opinion that they are either (a) easily manipulated chicks or (b) missing the fucking point. I’m not delusional, so I’m well aware that some people look at my own work and aren’t aware of anything deeper than quality photos of punk genitalia and gothic boobies, although there is more to it. But I do understand that sometimes pervy sex is the common denominator for a reason. Sure, Tucker regularly points out how much pussy he has thrown at him 24/7 and how great he is at acquiring even difficult pussy. His writing career started when he first launched his site as a dating application. Some chicks will always be attracted to a guy they believe other chicks want. Some guys will be impressed by any dude who claims to have laid miles of pipe. Although I went through a phase in the late 80’s where I liked to tie up blonde boys from good families, that was a long time ago, so some people will undoubtedly be surprised that I am such a huge fan of Tucker Max’s writing that I told my panelmates at the recent SXSW confab that I’d be late getting to the green room for our panel because I was going to watch Tucker Max speak at his first. Then again, readers who really got BLT, the antisocial punk rock humor zine I did in DC, well, I think they will understand the Tucker Max appeal.

The point is not that Tucker Max is a hard-drinking vanilla guy who has frequent sex with varied partners. The point is that his writing is brilliant, articulate, painfully insightful, and totally fearless and he is able to find the humor in absolutely anything. John Hargrave of Zug.com, the moderator of Tucker’s one man SXSW panel From Blog to Book called the author “a promiscuous drunken Tolstoy.” To give you an idea of the Zug perspective, my horoscope on the site today suggests I “Call a hardware store and whisper “stucco” into the phone over and over. “Stucco stucco stucco stucco stucco.” If they hang up, simply call back.” I used to manage an adult boutique where callers sometimes attempted this sort of thing. They might as well have been saying “stucco” for all the impact it had on folks who sold lingerie and vibrators, although only the serious submissives called back to speak with the manager, once I got through with them. At the end of the From Blog to Book panel, John Hargrave was kind enough to pour healthy doses of something called Tucker Max Death Mix. The ingredients of which are apparently Everclear, Lemon-Lime Gatorade, and Red Bull. No wonder so many Tucker Max Drunk stories entail such copious amounts of vomit.

Tucker Max claims to have little formal idea how to write properly. This is debatable as he went to both U Chicago and Duke Law. Both good schools. But he assured his SXSW audience that he has no clue how to use commas, confuses forms of the word ‘too’, and doesn’t really consider himself a writer. He says he tries not to consider his audience when writing, to just concentrate on telling his story in his own authentic way. “I write in my authentic voice,” he says. Oh yeah, and then he works on trimming the fat from his work. But the authenticity is key.

According to Tucker Max’s business card, the name of his company is Rudius Media. According to the Rudius web site, “a rudius is a wooden sword, given by the Roman Emperor to a gladiator upon attainment of his freedom.” It may be happy coincidence that this is probably also a play on the word ‘rude’, but whatever. The best thing about Tucker Max’s writing is the sense of abandonment, the extreme freedom. He’ll tell you his ferocious opinion of some lesser person that himself and he’ll tell you his dick is average in size, although a bit large to put in a midget or a small girl’s colon. He may be coy about whether he has ever done cocaine in Vegas, but he’ll tell you how much hostile fun he is on absinthe. He’ll detail how he drove a mildly inconsiderate girl’s car through the storefront of a donut shop. He’ll pressure all the law firms in Silcon Valley into raising their salaries for summer interns by posting sock puppet conversations with himself on Infirmation.com. He’ll tell girls he is in a Christian rap band and coerce his friends into playing along. He’ll get accidentally pepper-sprayed during the sex act. He’ll bring friends in Special Ops to a politically left wing cocktail party. He’ll get thrown out of IHOP. He’ll get thrown out of Denny’s. He’ll get thrown out of Mickey D’s. And he’ll pretty shamelessly tell you – and everyone else – about it. Although his book has been out for more than a year now, he says it is still selling a remarkable 2,000 copies a week to people like me who are just discovering him. He says he designed the flawlessly appropriate book cover himself too. Tucker Max challenges the SXSW audience to check his numbers on Bookscan because everything he says is true and this is one outlandish tale which is verifiable.

And why, you may ask, was I at the airport, while visiting my family, buying noir novels and I Hope They Serve Beer in Hell? All happy families are alike; every unhappy family is unhappy in its own way.

Actually, I have a pretty happy family, as these things go, but that just seemed like such an elegant literate way to close that I almost couldn’t help myself. Of course, now I fucked it all up with the disclaimer.