I realize that Glaxo doesn’t want to be associated with a person like Paris Hilton, but she’s being cheated out of a great opportunity to use her popularity for good, and to rehab her image a bit.

Yes, I think PH should become a celeb spokesperson for Valtrex, and should do public outreach on behalf of genital herpes sufferers.

(Seriously, it’s not like she has any sense of personal shame, and the jail thing doesn’t work for anyone. The last guy who came out of jail with his image improved was Mandela, and he went in a hero.)

I’m envisioning a very lo-tek trashy glam viral-style campaign, if you will, with street teams pasting up mysterious flyers that ask, “Is Paris Burning?”