Years ago, when Kevin Smith and I were both guests at DragonCon, he and I had a brief conversation about porn. Now that his Zack and Miri Make a Porno movie hits theaters this Halloween, I wish I remembered any of the details of it. As I recall, Senior Blue Blood writer Will Judy was there, but I don’t think it wise to interrupt his regularly scheduled obsessive Sunday puttering to check if anything important was said.

When DragonCon gave Blue Blood a ballroom for a panel, I had to have a team of people check ID at the door to make sure our standing room only crowd was all of age. It kind of sucked, but it was necessary. I’ve spoken on many panels where we did not discuss adult topics and I’ve spoken on many panels which did not include visual aids and I’ve spoken on many panels which were not in Georgia. But this particular DragonCon panel did have those stats and it just made sense to be sure the entire audience was of age. Would more than two thousand people have come to hear what Forrest Black, Sarah McKinley Oakes, and I had to say, if there had been no naughty aspect planned for this particular presentation? Probably not.

In some respect the adage about sex selling is true, but the part no one mentions with this is that distribution is a bitch. It would be nice if there were better distribution channels for actual quality products, with serious budgets, which tackle sexually-oriented topics. Even IFC will put a giant black box covering up John Leguziamo’s sock-clad cock when they run the movie Spun. The best thing about the internet is that I can sell a BlueBlood.com Blue Blood VIP membership without having to go through the same sort of stodgy distro channels as I did with Blue Blood magazine in print. Not that Google does not still make it harder to find adult sites than non-adult sites by penalizing adult sites in the SERPS. It was relatively easy to get a magazine featuring naked people into adult newsstands, but Blue Blood’s audience was shopping the music and zine shelves. The main ways I addressed this were by having no nudity on the cover of Blue Blood magazine, trading ads with zines, and buying ads in magazines like SPIN and Rolling Stone. The ads made clear what someone would be buying, without presenting any material which could be objectionable. I don’t think artists should be limited in what they can create and express, but I do think it should be clear to people what they are getting into before they have to see something they do not want to. Mind you, there were zines like Carpe Noctem (which featured horror nudity and sold to an all ages audience) who would either take my ad money or my barter and then not come through with what they owed, citing their concern with the erotic nature of Blue Blood.

I still have dimwits trying to claim that BlueBlood.net must be a porn site because BlueBlood.com (a different site on a whole different domain) features erotica. There are people who think that, because I sometimes come across naked people in my professional life, somehow everything Forrest Black and I shoot features models who are secretly naked underneath their clothes. Doesn’t matter what the actual topic or venue is. Heck, there are people who think that, because I sometimes come across naked people in my professional life, I must owe them sex, if I want to be their friend. There really is such a thing as an appropriate place to do certain things and an inappropriate one and I’m capable of being appropriate, thanks.

So Kevin Smith will indubitably get some bonus viral marketing from doing his Zack and Miri Make a Porno movie, but he will also indubitably run into some of the same distro and advertising difficulties that anyone with a sexually-oriented product is going to run into. Zack and Miri Make a Porno, however, is advertised on the sides of buses, but I have not seen one single solitary advert for it on an actual adult site where the ad would have had to have content besides whining that they couldn’t show their titillating content there. Whining about titillation is pretty much the ad campaign for Kevin Smith’s new flick. Now obviously Kevin Smith is about a gajillion times more talented and cool than that knob who the MPAA spanked for putting the nicely lit torture porn on the Captivity billboards a while back. But I could get really sick of people who think they are “mainstream”, whatever the eff they think mainstream is, who whine that they can’t put porn on billboards. Obviously, I think it is just fine that media is created which features human sexuality. I even prefer it when people make quality media about such topics.

Is Kevin Smith seriously waging an ad campaign about how unfair it is that, in a few markets, somebody had the sense to forbid him from writing PORNO in giant billboard letters in public places? Yes. What is wrong with him? This is exactly the kind of irresponsible nonsense which opens the door for real censorship. I believe that nobody should stop Kevin Smith from making a movie about any topic he pleases. I do, however, believe that the viewing public should have a choice in whether or not they see the movie or are exposed to its content. Should anyone really have to have their kid say, “Mommy, what’s a porno?” while shopping in a regular neighborhood?

I personally love cussing. I loathe puns, unless they are porno puns, and then I think they are just dandy. I love the trash talk in Kevin Smith movies. Kevin Smith is a genius with foul-mouthed realistic dialog. Despite making Jersey Girl, a movie about how awesome it is if your wife dies and your family undermines you, Kevin Smith is still one of my favorite writer/directors of all time, albeit no longer one whose work I have to see the second it hits the screen. Chasing Amy was brilliant. I even enjoyed Mallrats.

Kevin Smith’s first Clerks film is in my top favorite movies of all time. The scene where Randall is on the phone ordering appalling ass video titles in front of a mother looking for something about a scrappy happy something or other pup is hilarious. At the time that movie came out, I and many of my friends were somewhat underemployed in various awful jobs, many of which involved retail. So Clerks really spoke to us extra. Nonetheless, if one of my Mr. Unstable pals got fired from a job for yelling the names of porn vids in front of a suburban mom and her kid, I might have thought it was funny, but I would not have thought they were right.

Freedom of speech gives you the right to express yourself, but it is not supposed to give you the right to yell “porno” in a crowded public place.

PS If Jason Mewes does full-frontal nudity, it will be fine to put that on billboards all over my neighborhood. I mean, I live in Hollywood, so it is all degenerates who want to see that here anyway.

The biggest problem with the astroturfing style of marketing is that it makes everyone very skeptical of everything; it makes it very difficult to believe in anything. If a star willingly gets naked on camera, there will be some puritanical types who will think ill of them for it. Yet most people who enjoy being in the spotlight and being immortalized have a hankering to be in the spotlight and be immortalized even when they are, ya know, doing it. I have frequently run into famous people who want me and Forrest Black to shoot artistic nudes of them, but who do not want anyone to see the finished work. As an artist, it is important to me that people actually see what I create, so we have, to date, declined private commissions of this sort. A combination of following the various sex tape scandals, and my own personal conversations with people who wanted to get naked on camera without the social repercussions, has lead me to assume that most sex tapes are released with the knowledge and consent of the parties involved. That way, they can get the erotic attention and the victim sympathy.

The problem with this is that some people actually want their private lives to be, ya know, private. I have come to believe that actor Verne Troyer genuinely feels his privacy is being invaded with the current sex tape clip making the rounds and, at the request of his manager, I am having the honestly barely PG-rated clip removed from BlueBlood.net.

Late this evening, I received an email from someone named Ray Hughes who said that Verne Troyer was his client and who attached a PDF of what appear to be court documents pertaining to a temporary restraining order or TRO. A TRO is something issued by a judge to stop something potentially damaging from continuing while the court determines whether that thing is actually damaging. I couldn’t find any web references connecting anyone named Ray Hughes to Verne Troyer and I actually couldn’t find anyone named Ray Hughes listed as an attorney in Los Angeles. I could easily have blown it off until Monday and spent the evening watching a canceled science fiction series on DVD with pals, as planned. Instead, I read the court documents, which seem to be from a suit against Kevin Blatt, Sugar DVD, and TMZ and sent the following email back:

Hello Ray,

Although I may have shaken Kevin Blatt’s hand at a party, it could have been his brother’s hand, as I sometimes get the Blatt siblings confused. That’s as close as I’ve gotten to Kevin Blatt, TMZ, or SugarDVD, so I don’t think I could easily be characterized as falling under the category of agents, servants, employees, officers, directors, representatives, attorneys, successors, or assigns of Kevin Blatt, TMZ, or SugarDVD, or those acting in concert with them. The video I have displayed is embed code from YouTube which runs off of the YouTube site. Beats me whether the TRO would apply to my situation or not and 10 o’ clock on a Friday night is not the ideal time to get legal advice.

Nonetheless, acknowledging that I have not had benefit of legal counsel and admitting no wrongdoing and waiving no rights I may have, I will express my initial gut response to your request. I believe that my article on BlueBlood.net was respectful to Verne Troyer. It was certainly intended to be respectful of him and his accomplishments. If Verne Troyer genuinely feels his privacy was invaded, I will cause the references you request to be removed and issue an apology. It is difficult, in today’s virally-oriented marketing environment, to ascertain who truly wishes to keep their sex life private and who deliberately released their naked ass to the public and just pretends concern so no one dings them for being naughty.

I guess it might be possible to figure out contact information to verify via the court on Monday, but, if you could please forward me your response from an email for a recognized law firm before then, my opinion, pre-counsel, is that I can probably accept that as sufficient proof that Verne Troyer is truly concerned about invasion of his privacy. When you email me from an official email address, which I’m assuming you will, can you please advise me whether it is the YouTube video clip embed or the link to TMZ or both which you wish to have removed.

Best, Amelia G
http://www.blueblood.net

Ray Hughes emailed me back a hour later, explained that he was Verne Troyer’s manager (not attorney as I’d assumed) and that he always did business from his Gmail account, but he did CC an email which appeared to be for a Tracy B. Rane at McPherson & Associates, although he indicated that he’d just as soon not involve the attorney. I guess Verne Troyer’s lawyers don’t work on the weekend either. However, the court documents attachment references McPherson & Associates as where to send whiny-ass reasons why it is vital to the public interest to be able to keep naughty Verne Troyer video live on the interwebs. Verne Troyer is listed on the McPherson & Associates web site as a client. I popped over to TMZ to see if they had any mention that they were, ya know, being sued and found the following:

Verne Troyer has filed a $20 million lawsuit, claiming TMZ violated his rights by publishing and airing portions of his sex tape.

In the suit, filed Thursday in U.S. District Court in downtown L.A., Troyer claims TMZ violated his privacy rights and infringed on his copyright and trademark by running portions of the tape on TMZ TV and TMZ.com. He also alleges TMZ violated his right of publicity and misappropriated his name and likeness.

Troyer says the tape was stolen and ended up in the hands of Kevin Blatt, the guy who distributed “One Night in Paris.” Blatt is also named as a defendant.

In addition to damages, Troyer wants an injunction prohibiting further dissemination of the video.

Calls to TMZ were not returned.

I know that a lot of people are inclined to flip any papparazzi from TMZ the bird and nobody wants to pick up the phone to give TMZ a comment. Apparently, TMZ won’t even answer a press query from TMZ.

So anyway, the sex tape video clip has been removed and my sincere apologies to Verne Troyer for any distress my post may have contributed to. I want to be clear that I may not be legally required to remove the clip embed and I am definitely not legally required by any law or settlement to apologize for posting the video. I want to apologize because I feel very strongly that someone who wants their privacy should be allowed to have it, unless there is news which is important to the public interest. It is rarely vital to the public interest that we all be able to watch other people have sex. Not that watching other people have sex can’t be perfectly entertaining, when all parties consent.

Today, Blue Blood’s design czar Forrest Black and I rolled over to band manager Jason Fiber’s lovely Hollywood Hills home to do some press on the always-charming and fun Andy LaPlegua. Andy is touring in supporting of the forthcoming Frost EP from Combichrist. So, uhm, naturally, we drank beer and Jason brought up that there was a new sex tape potentially coming out starring Verne Troyer.

I confessed that I already knew this as I’d started my day reading the adult industry trades mags, who were all abuzz with the info that SugarDVD had started the bidding on the Mini-Me sex tape. SugarDVD CEO Jax stated publicly that he would only be into distributing the celebrity sex tape, if it were possible to get proper performer releases from both the actor Verne Troyer and his naked co-star.

I gave my opinion that a Verne Troyer sex tape would be very marketable, but the one I really want to see is where the drug dealer club kid (or whatever he was) allegedly tied up Joe Francis of Girls Gone Wild fame and made him confess his love of receiving anal on video, and then left him in the trunk of a car. Upon reflection, I don’t really want to see a naked Joe Francis being abused, but the karmic justice of it appeals to me.

In the unlikely event that you do not know who Verne Troyer is, he is best known for his role as Mini-Me, the bad guy’s smaller doppelganger protege from Mike Myers’ Austin Powers. He has also appeared in everything from Fear and Loathing in Las Vegas to Harry Potter and the Sorcerer’s Stone to rap videos and Apple commercials. Really Apple commercials tend to be sorta like viral sex vids for marketing anyway.

What would make a Verne Troyer celebrity sex tape so marketable is that he is famous, good-looking, and thirty-two inches tall. Which is a pretty rare combo. Fun facts to know and share: Verne Troyer was prom king in high school and is also an accomplished stunt man, the latter partly because nobody else would be the right build to body double for his stunts.

Warner Bros. subsidiary TMZ released a teaser from the video, pictured above, and it does indeed appear to actually feature Verne Troyer. The mere fact that Warner Bros. owns the gossip and scandal site TMZ really says something about the nature of fame and celebrity today. Apart from anything else, it points out that Warner is more on top of their approach to the online world than most media megacorps. Manager Jason Fiber was president of Cordless Recordings, the digital record label or “e-label” subsidiary of Warner Music Group. Today, Jason, whose background clearly shows he knows something about internet marketing, was joking that he was going to have to add consulting on celeb sex tape strategies to the list of what he did for clients.

I report that Jason was joking, but Verne Troyer’s STARmeter on IMDB is up 90% since last week. So, uhm, yeah, joking. Whether or not anyone ever sees Verne Troyer naked on video, he will definitely appear in this summer’s blockbuster from Mike Myers called The Love Guru.

I first came across Guns n’ Roses’ Appetite for Destruction when I was a teenage metal DJ on the radio in Connecticut.

A little background explanation: I got into doing this gig partly because I’d gone to high school overseas and the American overseas high schools I attended were woefully behind the times when it came to music. Like really behind. I used AC/DC and Rush lyrics in my campaign posters when I ran for class president. (I won. I mean, of course I did; there were AC/DC and Rush lyrics in my campaign posters.) I was shocked when I found out that Led Zeppelin’s “Stairway to Heaven”, the big slow dance number where I went to ninth grade, came out more than a decade earlier than I would have guessed on a multiple choice test. So I arrived at college with more of an Aerosmith taste in music than the average student at a competitive, left-wing, East Coast school normally would have. Although I loved bands like Janes Addiction and The Dead Milkmen and The Cure and The Violent Femmes as soon as I was exposed to them, I held onto the hard rock thing because you never forget your first musical loves. Oddly, although my classmates identified as free-thinking liberal individuals, they seemed to hold the view that bands like Motley Crue and Dokken were for lower class stupid people. My annoyance at this classist hypocritical bigotry is probably the reason I became a metal DJ. I was frustrated that my classmates could be so close-minded about something like music. I enjoyed hard rock in my personal musical mix and I wasn’t about to fake like I didn’t just to impress people I went to school with. To bring home the part where I was not hiding it, I ended up playing it on the radio. Never let it be said that I do things by halves.

Before Appetite for Destruction came out in the stores, it was naturally released to radio stations. One of my listeners called up to request the track “Paradise City” and I took a look and we had this album with an appalling Robert Williams painting of a girl up against a wall with her panties down. Only the requested track had lyrics about wanting to go down to Paradise City where the girls were pretty. Ooh, artistic emotional conflict! I was intrigued and had to listen to the whole thing. Appetite for Destruction changed my life. There was plenty of music which had moved me before this. I was a DJ, after all, but this was something new and different and deeper. If not for Guns n’ Roses and William Gibson and Jay McInerney, I would probably be an attorney or a management consultant for McKinsey or some place like that right now.

Last week, something happened which might have made me break my self-imposed rule never to download music. A blog called Antiquiet leaked nine tracks from the long-awaited Guns n’ Roses Chinese Democracy album. On June 6, Antiquiet editor and media expert Kevin Skwerl wrote an article Crying Chinese Democracy where he said he thought Geffen should just release the freaking album already. He said that he stole Appetite for Destruction from his mom’s record collection when he was eleven-years-old and has been waiting literally half his life for Chinese Democracy to come out. His definition of terms is hilarious:

The phrase is now more universally defined as the new Guns N’ Roses album than as the actual political movement in China that inspired the titling. And over the years, the phrase has developed a second meaning: It can also be used as an adjective, to describe something eternally “in the works,” promised countless times, yet never, ever, ever delivered. As in, “that raise I need is fucking chinese democracy,” or “that big break your boyfriend’s shitty band swears is going to happen is totally chinese democracy, tell him to get a fucking job.”

The gist of the rest of the article was that he’d personally worked at Universal and knew a fair number of music industry folks and that everyone he knows, who Axl Rose has allowed to hear Chinese Democracy, thinks the music is beyond excellent. In a very well-written feature he posited that the only way Geffen could ever make back their ridiculously huge investment in the new Guns n’ Roses record was if it turns out to be really good. Kevin Skwerl then brilliantly breaks down the sales aspect of GNR:

In an attempt to recoup some of their eight-figure investment after closing out Axl’s tab in 2004, Geffen put together a greatest hits compilation, with not a single new or previously unreleased track, or any promotional efforts by the band. It sold more than 1.8 million copies. It was the world’s ninth-highest selling album that year. But of course that album had one thing that Chinese Democracy probably won’t have: Welcome To The Jungle . . . Appetite For Destruction still sells 5,000 or 6,000 copies each week.

On June 18, Rolling Stone reported that the Antiquiet blog had posted an article We’ve Got Chinese Democracy, And It’s Worth The Wait. Antiquiet immediately had a bunch of comments from people saying how much they loved the Chinese Democracy tracks. Other sites which linked the downloads also got a bunch of positive comments about the music. Oddly, there was an undercurrent of Motley Crue vs GNR commenting, but the majority of the comments were people saying the music was great and they wanted the CD or legal downloads to come out. Apparently, someone from GNR management then phoned and asked Antiquiet editor Kevin Skwerl to remove the tracks, which he did. On June 24, Rolling Stone reported that FBI agents had come to Kevin Skwerl’s place of employment to chat with him about the situation, and he explained his actions saying that he thought posting the tracks was a legal gray area as the songs were potentially not the final mixes (WTF?) and that he had received the files from an anonymous source which he had since deleted at the request of GNR management.

Cynics question whether the brief leak was a deliberate publicity ploy to “get people talking.” Very few commenters who post about liking the music are people who are signing real names or known online nicks. It is possible that no tracks were ever posted and the whole thing is smoke and mirrors and fake sock puppet comments.

On the other hand, I just discovered Kevin Skwerl’s Antiquiet site and I’ve been really enjoying his writing and Johnny Firecloud’s all morning. They seem to disclose their biases and work backgrounds and it may be unfair to wonder about secret plots. I know it annoys me when people read something journalistic that I wrote and discount it as possibly having an agenda.

The problem is that all the astroturfing of recent years has left people very cynical. A lot of consumers thought they were being forward-thinking by using ad-blockers and claiming total resistance to traditional marketing. So the marketers adapted with fake grass-roots support and forced viral marketing. The record labels shunned rock journalism and attempted to replace it with articles written by publicists, who are bought and paid for out of artists’ future royalties. Add to all that that the record labels decided that the internet age meant they could and should stop servicing journalists and radio. Supposedly they just got sooooooooooo frightened that journalists and DJs would pirate the music and post it to torrents and file-sharing networks, but I think a lot of it was that they did not want to deal with an independent writer’s genuine opinion and they preferred corporate radio’s complete control where the DJ never gets to choose the song. So now we never know whether to trust what a journalist says. And we definitely know (or should know) never to trust what a supposedly random man on the street says. And the radio rarely offers up anything new that we want.

So people are still pining for a new effort from a band like GNR where at least they know they liked it for real the first time around. I know music industry people in LA who tell me lots of bands sounded like GNR in the late 80’s and the label just signed them all and buried them in order to prop up Axl Rose and co. Maybe I just have more visibility to how the sausage is made now than I did then. They say nobody wants to eat sausage, once they see how it is made. It seems to me that, if lots of groups of talented rockers could have been thrown together to make a Guns n’ Roses, then the record labels would already have done so and that manufactured rock just is not the same.

Maybe it is all a sham, but it moved me at the time it first came out. If not for Guns n’ Roses and William Gibson and Jay McInerney, I would probably be an attorney or a management consultant for McKinsey or some place like that right now. I should totally sue those guys.

Note to music industry: Seriously, guys, I don’t want to read a well-written blog and wonder if it is real, so can you please stop ruining all the cool pop culture which inspired me to take the road less traveled. Thanks.

So, I think Madonna is pretty awesome in general, but I’m vaguely baffled by her message to YouTube video. In it, she is supposedly vacuuming the set for her 4 Minutes video because apparently other people didn’t take care of it. Then she tells the world of YouTube good job on making tons of videos for her 4 Minutes single. To date, her thanks for making essentially fanfic versions of 4 Minutes video has received 3,175,135 views on YouTube.

The actual official Warner Bros video for Madonna’s 4 Minutes has only received 846,562 views. It opens with a little rap from Timbaland and most of the song is a duet and coordinated dance moves from Madonna and Justin Timberlake. Madonna and Justin Timberlake take off some of each other’s clothes during their choreography and, unlike Janet Jackson, I guarantee Madonna won’t apologize or pretend that her clothing flying off is a wardrobe malfunction.

A search on YouTube for +”4 minutes” +madonna yields 2,860 results, including both the fanfic (or whatever YouTube people call this sort of thing) vids and multiple copies of the official video and various video responses to the go ahead and make videos based on the video video. This sort of viral marketing is all very meta. Will encouraging people to do more of what they were going to do anyway work to Madonna’s benefit? Will it sell more of her music, raise her stock for endorsements, or otherwise make bank?

I don’t know the answer and I’m really interested in hearing what other people think about how this will work as a marketing effort. Do you enjoy fanfic videos? Regardless, you should watch the real official video because it’s fun candy and Madonna and Justin Timberlake dancing is way hotter than most porn.

And, to the desperate, sell-out assholes who will say that Madonna’s boots in the video mean fetish is crossing over to mainstream, I have a couple of things to say. First of all, why do you hate yourselves so much? What, besides self-loathing, could make someone put huge effort into being a fetish star while believing that being somehow mainstream would be preferable? Lastly, Madonna is successful, not mainstream. I’d be pleased to help anyone who thinks success=mainstream or mainstream=success in busting out a dictionary.

For those I need not whack with the legacy of Noah Webster and those more familiar with Justin Timberlake, I’d like to leave you with some vintage Madonna sex music video. Her Express Yourself video on the official Madonna channel has only received 6,440 views to date, so I thought y’all might feel like giving it a boost.

I handed Gene Simmons his laundry once. This was more than ten years ago, so my memory is a bit murky, but, as I recall, I may have both handed him his clean laundry and picked up his dirty laundry to run back to the stadium. It was one of my last gigs as a stagehand. I was a runner. A runner is someone who will work for stagehand wages but has a working and ideally presentable car. At the time, I had already mostly transitioned into doing contract design work, corporate presentations and that sort of thing which paid better. My car actually was not terribly presentable, but some of the staff for the KISS tour recalled a nicer-looking (but less reliable) car I had owned at the time of an earlier gig and they liked me. I took the job because they had specifically requested if “the girl with the kinky zines” was still available. Plus working at a rock stadium was generally pretty sociable and fun, especially at a job which, unlike many I’d done there, was unlikely to cause injury.

I was never a member of the KISS Army or anything and my parents felt the KISS logo was unacceptable Nazi regalia and boys who wanted me to like KISS (and them) had always played me “Beth”. I guess guys always think the chick will like the power ballad better than the rocker, but it always struck me as really ill-conceived to try to seduce a girl with a song about blowing off your girlfriend. (Talk about “Lick My Love Pump” being in the saddest key!) I did think KISS had some fairly listenable music, but I was not crazy familiar with them either.

So, when my runner job afforded me the opportunity to watch part of a KISS concert, I didn’t have a ton of expectations, except that I’d vaguely thought they wore their makeup different. I missed the whole trauma the hardcore KISS fans endured when the band went from monster makeup to hair metal makeup. They are probably the only band in the history of the universe to get less pussy after donning hair metal makeup than they got without it.

Regardless, the thing which struck me most when I worked for KISS was that there were ridiculously hot unfamiliar girls at the show. Like super hot and super into the band. And, at the time, I was at least minimally acquainted with a pretty high percentage of the hot sluts in the DC/NoVa/Baltimore area. So it was surprising to have so many incredibly hot metal chicks at a KISS concert and not recognize any of them from other events I’d been at. I commented on the anomaly at the time to everyone I mentioned the show to, but I didn’t understand what the likely reason was that there were such hot girls there who I’d never seen at shows by Guns N’ Roses, Skid Row, Poison, Aerosmith, Warrant, Kix, Child’s Play, and countless good-looking national and local bands in related genres.

I joked at the time that the band must bring the girls with them or something. This went way beyond just what a band bringing groupies from the last city would entail, but it didn’t occur to me that it really would be beneficial for a band like KISS to in fact hire a hottie crew. A lot of their fanbase was homophobic, but there were persistent rumors that their lead singer Paul Stanley was homosexual or bisexual and Gene Simmons had this demon fuckmonster persona where he lived out fans’ male adolescent fantasies, so, from a PR perspective, it really would have made sense for them to cast some amazingly hot women as enthusiastic fans and pay them to come on tour at cheer them on. I mean, sports teams have cheerleaders and that is kind of the same benefit. The only difference is really that cheerleaders have uniforms and everybody knows what their roles are, but hired rock fans are kind of more disingenuous. The first time I photographed someone who made rent pretending to enjoy The Rolling Stones in concert, it was like I found out Santa Claus was a lie. Actually my parents never lied to me about Santa Claus, so I think I got that childhood trauma at a later age, when I realized that rock n’ roll was kinda dishonest.

The music industry has a long history of putting fake publicity out there. The habit greatly pre-dates rock and roll. It is ironic that the internet has put such a damper on music sales. On the one hand, the web has made it so much easier to disseminate dishonest presentations of self, but it has also made it easier to steal the music industry’s primary product. So, the industry is taking a huge hit to the wallet at the same time that its PR machine has destroyed any trust music fans might have had. Their disingenuous behavior makes it hard for anyone to feel much sympathy for the record industry.

It seems obvious to a teenager that a squeaky clean band might have a dark secret life, but it is less obvious that someone might be drinking apple juice out of a Jack Daniels bottle on stage. At this point, I pretty much disbelieve anything stated more than twice in any press release. I figure whatever they are trying to sell me is probably a lie. I used to listen to music every day and base large portions of my life around music and music-related events. But I’ve lost my faith.

So a site calling itself Gene’s Secret launched this week with a seven or so minute video purporting to be of Gene Simmons fucking some blonde. A couple of clips from the video have also been circulating the web and blog empire Gawker received a cease and desist from Gene Simmons’ attorneys for running them. If you care, the sex is not particularly inspired or emotional and the blonde actively avoids kissing the KISS bassist and they are apparently doing it to the dulcet tones of Steve Perry. Gawker feels the clips are sufficiently newsworthy as to not require them to comply with the C&D. Now I could go off about celeb sex tapes and Paris Hilton and Pamela Anderson and Tommy Lee and Fred Durst and why these types of videos tend to have unappetizing sex and why our Puritan society refers to anyone in one as B list and what is wrong with a society which invades people’s privacy like this. But I’m not going to because I, perhaps cynically, believe that the whole thing is an orchestrated publicity stunt. I have no faith that this is a real stolen video or that the subjects did not know they were being recorded or that any of what is being presented is remotely as real as WWF.

At first glance, some people felt the Gene’s Secret Gene Simmons sex tape was a hoax and utilized a lookalike. I mean, there are an awful lot of KISS cover bands, so I can understand how people would believe it would not be hard to find a Gene Simmons demon lookalike. Through the Manatt law firm, Gene Simmons confirmed the authenticity of the sex tape but denied that anyone but Gene Simmons’ Allied Industries corporation should be able to profit from it. Nonetheless, the video is still live on the Gene’s Secret site, which one would assume would be the first target for a C&D. If this reminds altporn fans of when a site called SuicideGirls unsuccessfully pretended it was not really them licensing their content when they decided to resell unretouched versions of photosets they had promised models they would not resell . . . well, it reminds me of that little fiasco too. (Full disclosure: At the suggestion of SuicideGirls head honcho Sean Suhl, Blue Blood has previously consulted with the law firm of Manatt, Phelps, & Phillips.) Both scenarios feature a lawyer letter which purports to be trying to stop the distribution of the content, while simultaneously giving the content authenticity. Of course, this is the internet, so Gawker promptly posted the C&D on their tech industry blog Valleywag under the heading “Gene Simmons lawyer confirms sex tape’s authenticity“. While this may prove that the man in the video is in fact the tongue-wielder from KISS, it doesn’t prove that the whole thing is not a hoax.

The Gene’s Secret site features the following copy:

“This isn’t Shannon, this isn’t the same Family Jewels that you can catch on late-night cable. This is Gene giving you his best on screen performance yet! Find out all the benefits of being the spokesperson for a the latest energy drink, Frank’s Energy. Although it looks like Gene would rather gulp done one of Frank’s Energy Girls! . . . What is Gene’s Secret? Actually, it’s a WHO, and she is a hot little Austrian babe, named Elsa. She is a model, and one of the Frank’s Engery Drink Girls, a brand which Gene endorses (apparently to fuel his sex drive.) Elsa and Gene party like rockstars, and we have it all here, EXCLUSIVELY on GenesSecret.com.”

Now, I’ve never heard of this energy drink before, but I’m guessing a lot of people, who never heard of it before, have now heard of it. Most of the copy on the membership site tour is about how Gene has a reality show called Family Jewels and he uses this beverage. Celebrity sex tape site tours usually have a lot more text about how you just have to see this video and you should sign up now now NOW! This tour seems less interested in making sales and more interested in telling everyone about projects Gene Simmons gets paid on. Gene Simmons keeps his shirt on during the video and most people prefer to get naked for sex or at least don’t pay attention to the clothing they have on, but a video of an older guy having sex is less embarrassing if he is wearing a smoothly adjusted T-shirt for the whole thing. A publication called AVN, which is primarily about mainstream Valley porn video, puts on an award show for pornstars every January. Last year, Gene Simmons was a presenter at the AVN awards show and AVN was apparently the first to break the news about the Gene’s Secret celebrity sex tape. Coincidence or evidence of the occult? You be the judge.

When something like a celeb sex vid scandal happens, it is hard to parse out the truth, so people tend to partly believe the whole thing is fake and partly believe the whole thing is real. So many things like this have been presented to people in the Digital Age that most people carry constant cognitive dissonance around in their heads 24/7/365 now. No wonder prescriptions for antidepressants are so common. Cognitive dissonance is painful. It is bad for society when people suffer from constantly having mutually exclusive ideas in their heads. Aside from the mental health costs, when people are used to the puzzle pieces in their brain not fitting, then they become much less able to make decisions, less able to run their own lives well, less able to vote for candidates who hold their values, less able to form lasting relationships. People may think they are just doing internet marketing, but they are causing real world damage.

I wish I believed that hot chicks, who can really strut, just want to rock and roll all night. I wish I believed that some callous big titty whore tricked a genuinely promiscuous and wild rock star into starring in his own porn video, blackmailed him, and then cashed in anyway. I wish I believed that Gene Simmons was a victim here. That might all be true, but the music industry has cried wolf too many times for me to believe any of it. They’ve put too many snake oil salesmen behind the pulpit. I wish I believed that anything in music culture was real now. Viral marketing has destroyed any trust music fans, or people who would otherwise have been music fans, might have in music or musicians.

Viral marketing might get the word out, but it has destroyed my faith.