Tucker Max vs Gawker

So apparently, while I wasn’t paying attention, best-selling author Tucker Max challenged Nick Denton’s huge blogging empire’s flagship Gawker to a $10,000 bet over the likely domestic gross of his upcoming movie and Gawker declared Jihad on Tucker Max over everything. Not in that order.

Full disclosure: I have drunk beer with Tucker Max and I’ve shaken hands with one of the Rudius Media bloggers. I have partied in Vegas with large portions of the Gawker staff, enjoyed Gawker’s hospitality in Austin, and shaken hands with Nick Denton. I think it is fair to say that I don’t have a horse in this race because I genuinely like and enjoy the work of people in both camps.

Now, Fleshbot is the main Gawker blog I read with any regularity, although, given that I quoted ValleyWag earlier today, obviously it is not the only one I read. So I don’t know how I missed the Gawker flagship’s 20 entries this month about how much they loathe Tucker Max. I worried that I might be being too rough on Joshua Todd and Buckcherry earlier this week, but, damn, compared to Gawker, I am sweetness and light and the personification of all that is gentle.

I wrote a thing a while back where I praised Tucker Max‘s writing and general brilliance, but I mentioned that he was coy in his stories about use of cocaine. Tucker Max is very sensitive to people having misimpressions of him and he explained to me that it was important to him that he was about hanging out with beer and hot chicks and not about hookers and blow and that he felt beer and hot chicks were more fun. I’ve never been big on choosing just one scene, if more than one has something to offer, and there was probably more blow than beer in the room we were standing in, so I told him I’d have to contemplate that. I then printed a retraction of my implication that he might do drugs. And Tucker was still stressed out that I might not have been clear enough.

At the time, I thought he was being more sensitive than he needed to be, but, having read through some of the Gawker articles where everything the guy does is put under such a microscope, it makes more sense to me now. Wikipedia, which almost never takes any responsibility for how badly someone is being falsely maligned or lauded, actually locked the Tucker Max entry about a week ago. If Wikipedia actually makes any effort to control the rampant wikiality of an entry, then you know it is serious. Either that or Tucker Max has superpowers. In addition to pointing out that editing Tucker Max’s Wikipedia entry must be a full time job, on their site, Gawker assassinated everything about Tucker Max from his writing to disgruntled former employees to what swag he gave away at his movie’s wrap party to how cutesy he is with his dog to entries friends of his have written about him during arguments and since removed from the web.

As a big fan of Tucker Max’s book I Hope They Serve Beer in Hell, I don’t get what it is about him that drives some people into a complete frenzy of hate and disgust. Folks who are allergic to him generally complain about frat boy something or other and refer to his work as fratire, but Tucker Max says he has never belonged to a fraternity and I believe him.

I’m not excited about I Hope They Serve Beer in Hell being made into a movie. I recently watched the Augusten Burroughs Running with Scissors flick on TiVo and it was painful, even mostly fast forwarding. The problem with bringing memoir to the big screen is that the aspect of high quality memoir which is most interesting is the memoirist’s perspective. I have read almost all of Augusten Burroughs‘ books and enjoyed them, but the Running with Scissors movie was wretchedly unwatchable. And Running with Scissors had Alec Baldwin, Annette Bening, Gwyneth Paltrow, and Evan Rachel Wood in it.

Tucker Max quotes Eminem’s lyrics “I love being hated, it’s great, let’s me know that I made it” when talking about the Gawker month-long hatefest. Maybe I’m just a sucker for a sociopath. The line between self-actualized individual and sociopath is soooooooo thin. But I think being vilified bothers both Tucker Max and Eminem, especially being vilified inaccurately. People always like to laugh about the idea of someone getting upset over something on the internet, but we live in a digital age and everyone needs to get their heads around the fact that what happens on the internet is real life now. You can step away from the keyboard, but something that tens of thousands of people read is still going to have an impact.

Sometimes you just have to live your life on your own terms and deal with the fallout. In this case, Tucker Max says that his film needs to do about $20 million gross to definitely be in the black. He has invited Gawker to wager what they feel will be the movie’s earnings and they win if it comes in beneath their bet and Tucker wins if it does better than they gamble. I’d say that a 20 entry media blitz on Gawker might be worth a few grand, but Hamilton Nolan and the rest of the Gawker crew write too well for a hostile deconstruction from them to equal good publicity. I’m very curious to see if Gawker will accept Tucker Max’s wager, all proceeds to be donated to charity of course. After that, I’ll be very interested next spring, when I Hope They Serve Beer in Hell is released, to see who wins the bet. I hope I haven’t offended any of the involved parties, but, if I have, I’m okay with dealing with the fallout.

When I was a little kid, my compatriots would frequently use the expression “I don’t care”, but I was always careful to say “I care, but not enough to change my behavior.” Everybody likes a smartass, right?

Shortlink:

Posted by Amelia G on September 1, 2008. Filed under Blue Blood. You can follow any responses to this entry through the RSS 2.0. You can leave a response or trackback to this entry