Kraft Draws Ire for Road Kill Candy

from yahoo

TRENTON, N.J. - Animal rights activists are disgusted by a new candy from Kraft Foods Inc. that's shaped like critters run over by cars — complete with tire treads.

The fruity-flavored Trolli Road Kill Gummi Candy — in shapes of partly flattened snakes, chickens and squirrels — fosters cruelty toward animals, according to the New Jersey Society for the Prevention of Cruelty to Animals.

"It sends the wrong message to children, that it's OK to harm animals. And that's the wrong message, especially from a so-called wholesome corporation like Kraft," said society spokesman Matthew Stanton.

The society is considering petition drives, boycotts and letter-writing campaigns to get the candy pulled from the market, Stanton said.

After receiving a complaint from the NJSPCA Wednesday, Kraft officials pulled an animated advertisement from Trolli's Web site that featured car headlights and animals. No other decisions on changes have been made, said Kraft spokesman Larry Baumann.

"If you look across the Gummi category we certainly have many products that are offbeat, and that's what we were doing in this case," Baumann said. "We didn't mean to offend anyone."

Ummmm, hello.....I always liked biting the heads off of my gummy bears. Sometimes I would make them fight, or try to bite off their arms and legs.....
But even as a child I knew that it was all fake..not real bears but GUMMY ones. So what's the difference....some people have too much time on their hands and fight battles that shouldn't be battles in the first place!

Those Roadkill candies are GOOD though. They are one of the yummiest gummi products to come out in a long time. Most are too soft and kinda bland, and those are firm and taste better. I don't really care what the shapes are, but I like those.

I gotta find some of those....... guess I need to get out more.

what a stupid thing to make sweets in the shape of. I agree that you don't really it give much thought when you're a child - i used to eat sweets in the shape of dismembered human body parts every year at hallowe'en (never been able to find them anywhere else though, unfortunately. must've been a local thing) - but are they really that short on ideas?