Something telling about American women...

CNN has played this hair care commercial with Penlope Cruz (err...her last name is spelled differently...) for one of those hair dyes or shampoos. They list all these different things about the hair product like how it'll match skin tone and stuff. The commercial ended with Penlope saying, "and I'm worth it." The way it was directed and produced the only thing I really took from the commercial was the, "and I'm worth it comment." It seems like MOST beauty product commercials say something to that extent. It's kinda interesting that the commercials would end on that cadence. It's almost trying to convince women they're worth buying the products for.

Seems like a media made vicious cycle.

Women are worth more than hair-care prioducts... hmm... interesting.. I wonder if stores will take them trade?

Loreal, heh. That's just an advertising ploy . That's their signature ad catch phrase.. I think most companies use these types of strategy don't you? I don't see why you single out American women. I was in Europe for many months recently and I saw their adverts,they weren't any different. If anything, more provocative. Sex sells, they know it in Europe.

I mean the content of the catch phrase...most other catch phrases have to do with the product and not the person buying it.

"I'm worth it"... translates to; buy this product because they are the best out there and if you don't buy them for yourself, who will? If you don't take the time to better your appearance with their products, well, you obviously don't think much of yourself do you? So, aren't you "worth it"? I still don't see how this involves just American women, Loreal ads are used Worldwide.

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Originally Posted by Agent Vicious Vivaldi

CNN has played this hair care commercial with Penlope Cruz (err...her last name is spelled differently...) for one of those hair dyes or shampoos. They list all these different things about the hair product like how it'll match skin tone and stuff. The commercial ended with Penlope saying, "and I'm worth it." The way it was directed and produced the only thing I really took from the commercial was the, "and I'm worth it comment." It seems like MOST beauty product commercials say something to that extent. It's kinda interesting that the commercials would end on that cadence. It's almost trying to convince women they're worth buying the products for.

Seems like a media made vicious cycle.

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It's depending on the fact that most people are stupid and easily manipulated.

I'm not going to say that the majority of these people are women because I don't want Amelia to kick me off the board....

well they are running a business and all that means is you make money be it with hair products or tea cups or whatever . In fact the way they look at thier business is "my numbers" that's it. and if they can afford a TV commercial then their numbers are pretty damn good . which means they can afford to hire drudges like me to do thier odd jobs.

And people wonder why I drink

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Originally Posted by Mr Karl

And people wonder why I drink

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because you love seeing those commericials and drudgery so much that you just can't wait to give your money back to those companies?

It's a sales tactic called "emotional branding" and nearly every product you can imagine has used it at one point or another. Sadly enough, the luxury equated to the "beacuse I'm worth it!" slogan is on L'Oreal's lowest end line (L'Oreal is the largest producer of beauty products in the world). They also own Matrix, Biolage, Artec, and several other drug store brands. The person falling for the "because I'm worth it!" is really not getting the luxury they think they are.

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Originally Posted by vinylkitty

It's a sales tactic called "emotional branding" and nearly every product you can imagine has used it at one point or another. Sadly enough, the luxury equated to the "beacuse I'm worth it!" slogan is on L'Oreal's lowest end line (L'Oreal is the largest producer of beauty products in the world). They also own Matrix, Biolage, Artec, and several other drug store brands. The person falling for the "because I'm worth it!" is really not getting the luxury they think they are.

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That's actually more what I was shooting for. When I intially wrote the post I'd only slept 8 hours or so total in the past 60 hours or so.

Like you said, "emotional branding" I just found it really disgusting way to appeal to a woman's willingness to open her purse.

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Originally Posted by Morning Glory

because you love seeing those commericials and drudgery so much that you just can't wait to give your money back to those companies?

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well I dont give my money directly to them, but I know that it'll get to them anyway, the sad thing is I have no use for hair products