From the Chicago Times:
"'We're trying to reinvent Polaroid so it lives on for the next 30 to 40 years,'' Tom Beaudoin, Polaroid's president, chief operating officer and chief financial officer, said in a phone interview Friday.
Polaroid failed to embrace the digital technology that has transformed photography, instead sticking to its belief that many photographers who didn't want to wait to get pictures developed would hold onto their old Polaroid cameras.
Global sales of traditional camera film have been dropping about 25 percent to 30 percent per year, ''and I've got to believe instant film has been falling as fast if not faster,'' said Ed Lee, a digital photography analyst.
''At some point in time, it had to reach the point where it was going to be uneconomical to keep producing instant film,'' Lee said.
Polaroid instant film will be available in stores through next year, the company said -- after which, Lee said, Japan's Fujifilm will be the only major maker of instant film."
Kinda sad..in a weird way..because I liked to use them for instant shots that were not digital...but I guess no more.
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