fuck that shit pabst blue ribbon

[karyn]

from abc

By The Associated Press
(10/26/04 - CORVALLIS, OR) — Now playing in Corvallis, Pi Beta Rho fraternity, brought to you by Pabst Blue Ribbon. In what marketers believe is the first instance of a beer brand sponsoring a student group, the beer maker has adopted the unaffiliated Oregon State University fraternity.

But that doesn't translate to an unlimited, free supply of Pabst Blue Ribbon for the fraternity brothers, all of whom are over 21. Instead, the Pi Beta Rho brothers have gotten signs, T-shirts and even a dartboard from Pabst.

Fraternity members persuaded Pabst to sign on after a barrage of emails and phone calls to the San Antonio-based company's marketing team.

And ever since The Daily Barometer, Oregon State's campus newspaper, wrote a story about the match-up, inquiries have been pouring in from around the country.

Students from Washington State, MIT, Purdue, North Carolina State and the University of Michigan's rugby team, among others, have all emailed asking how they can start their own Pi Beta Rho chapter.

"I'm overwhelmed," junior Joel Van Dyke, 21, told The Oregonian. "I didn't think it would catch on this big."

The 160-year-old beer brand with the red, white and blue label does no major advertising and so relies on creating a buzz with promotions such as sponsoring the fraternity.

"It's the only one we're aware of," said Neal Stewart, senior brand manager at Pabst Brewing Co. "These are a group of guys who have adopted the brand. Like any subculture -- bike messengers, a New York underground film festival -- we support their lifestyles."

Larry Roper, Oregon State's vice provost for student affairs who spearheads the school's alcohol education efforts, said the Pabst Boys are on a positive track. It's entrepreneurial, he said.

"Our responsibility is not to mold (students) into a single lifestyle; it's to equip them with the tools to live a life of integrity," he said.

[One Eyed Cat]

Rainier is on tap in Montana. Load up "Friends in Low Places" and it's a party, ma'am! For
PBR, this is probably considered classy.


OEC

[KilLAtomiK]

i knew this would happen eventualy at some coleges i just didint know it would happen so soon

[Tequila Zaire]

Yeah this is gonna turn out REALLY well...

[hewhoisagod]

............... Just like the Rubix class at Yale

[CPRB]

only in america...beta cappa dum

[Mr Karl]

and when you want good beer come to Canada

[CPRB]

America has some good Micor brewiers actually and are major beers might be a lil better then Ameircan but not by much.....some are even worse