from ananova
A skimpy prom dress aimed at teenage girls has sparked outrage among US parents.
The racy red dress, which has just two straps that barely covers the wearer's chest, is being aimed at young girls through adverts in girls' magazines.
It is so revealing that some shops are insisting on getting parental permission slips before allowing girls to buy it.
And even the maker's boss admits he would never allow his own daughter to buy it.
But amazingly the £265 dress, which critics say turns girls "from a Prom princess to a porn queen", is one of the firm's best sellers.
The dress, by Xcite, is prominently advertised in magazines like Seventeen Prom, YM Prom and Teen Prom.
Nick Yeh, the CEO of Xcite, admitted: "I was shocked when I first saw it. I have a 15-year-old daughter and, no, I would not recommend she wear this dress.
"But now it's one of our top 20 dresses nationwide. As a businessman, I'm not judging what a teenager should wear or not wear. It's up to the parents to decide for their own children."
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