from global
Fast food chain KFC has come in for criticism from customers who say its Mini Fillet advert is misleading.
Five consumers complained to the Advertising Standards Agency (ASA) that the chicken burger used in the TV commercial was larger than in real life.
The company claims the Mini Fillet used was within the "standard range of dimensions", and that its name clearly indicates its size.
It also suggested that the woman filmed eating the sandwich may have had small hands, making the product appear slightly larger than it was.
Nevertheless, the ASA upheld the complaints against KFC and has pulled the ads.
"Even though the product was called a mini chicken fillet burger, we do not think this was sufficient to alert consumers to the fact the product was smaller than appeared in the advertisement," the ASA said.
The controversial ad shows a group of people eating KFC's Mini Fillets at a railway station.
KFC is owned by US fast-food giant, Yum Brands, which also owns Pizza Hut and Taco Bell.
from DeHavilland Information Services plc
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