
Originally Posted by
Mindgames
It's not that a label's marketing department lies more online than they do IRL, it's that when the industry uses embedded avatars you notice it more - seeing a character upping a band, or a brand, is a lot more obvious if they seem to be having a semi-personal conversation with you, and people also tend to react more strongly against it. I know the music industry has a rep for it but embedding is everywhere on the Internet these days - Amazon have said in the past they think a good 25% of all the book reviews are done by people with a vested interest and a lot of the computer and gadgetry e-zines wouldn't stay afloat without promotional tie-ins behind the scenes.
Nobody ever thinks that the actors in a TV commercial actually use the products they're selling (you do know George Foreman doesn't use one, don't you?), but it's accepted as just part of modern society that people get paid to promote stuff on TV they don't personally give a flying raccoon for. Doing the same job in a chatroom is still a problem though.
I guess it's the fact that online interaction is so easy to fake - it's a walk in the park to embed yourself as long as you have a grasp of the persona you're trying to be, and with only typing people have a niggly little voice behind their shoulder saying "this dude could be anyone.. Hell he may not even be a dude..." - so when you unmask someone I think it gives you a little kick of self-satisfaction. It's getting progressively more difficult now that people expect A/V as well as typing (you can all pretend to be a teenage girl on a forum, but those of you with beards and beer bellies will hit trouble if we ask to see your webcam!) and for most of us that's a good thing - cuts down the crime, helps people actually relax when they're talking online - but it also means that the marketing teams and *********s of the world are in an arms war to embed themselves even deeper.
mG
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