
Originally Posted by
Mindgames
I agree that indies and self-signers can benefit a lot from putting their stuff online in retail format (it's not impossible for an act, signed or not, to get stuff onto iTunes or Napster, just a whole lot of paperwork) but it depends on the route to profit they want. Quite a lot of small labels are geared up to make their cash from upselling artists (signing them off to a major) and I know indies that think if they put stuff online it will somehow make their stable less 'saleable' to the majors. I don't agree with it, but the music industry is full of people who last learnt a new idea when Reagan was still thinking about the primaries.
In terms of a self-signer putting music direct on their own website that's a whole different ball game, as to set up the DRM system is a nightmare - no band looking for an upsell can put more than a small sample of their stuff online DRM-free as obviously A+R isn't going to pay for a bunch of tracks the world can get for free - the act may still get signed but on a new-material-only deal, which means months living off tester advances trying to write 12 new tracks. Integrating Fairplay or WMDRM into a standalone site is... interesting.
It's the eternal juggling act.. give away enough of your best stuff to get attention, and you'll get signed. Give it all away and you won't.
Finally (since I'm rambling, may as well..) a lot of startups change their management/label a few times, with demos and EPs being produced by people on a master-hold deal (the rihts to the recording stay with the label, not the artist). When they get a following it's often impossible for the artist to get access to their early stuff, or to stop the old deals being exploited. Friends of mine are plagued by an early producer selling second presses of their deleted first album on eBay as 'originals', as back in the day it was rarer than hens teeth and now the fans want copies. Nobody can stop him so the band have to resort to telling fans to look for the tracks on filesharing sites instead - they're probably the only people who can't post the stuff to their own website!
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