I’m still not sure whether the Hello Kitty Beer was an actual Sanrio product. I’m thinking someone I know would have brought some to a party if it were. However, it is absolutely confirmed that there will now be a whole line of Hello Kitty wines.
Not whines like, “I really want the citrine Hello Kitty diamond ring” or “I really have to have advance access to Capcom’s Monster Hunter Diary: Poka Poka Felyne Village featuring Hello Kitty“. I mean wines, with no H, but with, like, ya know, booze and stuff. I admit that I am not a wine aficionado. It seems out of character, I know, but I prefer beer (or honestly sparkling water.) I’m a total foodie, but I have a middle-brow taste in champagne (Veuve Clicquot Demi-Sac and Moet White Star, thanks for asking.) and I treat wine pretty much like parsley i.e. a garnish I occasionally enjoy something cooked in but would never consume on its own.
Nonetheless, I think a bottle of Hello Kitty Wine would make a pretty bitchin’ party item or housewarming gift. MWC is distributing an assortment of Hello Kitty wine too, so you’ll have what to choose from. Maybe I’d even enjoy the Hello Kitty Brut Rose.
Usually the sorts of brands people passionately fall in love with are also the sort they then have pissy break-ups with (i.e. Starbucks), but Sanrio characters endure. Maybe it is something about the Japanese base and cultural differences in marketing. Maybe it is the interesting variety in Hello Kitty branded products. Or maybe it is just simply that Hello Kitty is so extremely cute.