I want to think this is the awesome-est music video because Crash is in it. The hook suspensions, gun violence, bleeding eye socket, boobs, and vagina mean this will most likely never see MTV rotation. But, as a piece, it kind of comes across like someone who doesn’t get it, working with great materials. I haven’t listened to the album yet, so maybe Marilyn Manson littered the title track with random Shakespeare quotes, like a college freshman. Maybe themes from Macbeth really resonate with either Marilyn Manson or Shia LaBeouf. But having that sort of stuff in there just feels a bit forced and pretentious. The flipping back and forth between spoken word and music sort of takes the viewer out of it. There are a number of individual shots in this, which feel like they would make cool images, even though they don’t quite compel as a video narrative. I hear that there is a companion photo book, published by Shia LaBeouf’s Grassy Slope.
Musically, this is a bit more Portrait of an American Family than Dope Show, which may appeal to some listeners. I loved The Dope Show.
Overall, the video is an interesting watch. I think Marilyn Manson may sometimes suffer as an artist for having to live up to the high expectations he has set over the years.