Madonna Viral Marketing
by Amelia G : May 13th, 2008So, I think Madonna is pretty awesome in general, but I’m vaguely baffled by her message to YouTube video. In it, she is supposedly vacuuming the set for her 4 Minutes video because apparently other people didn’t take care of it. Then she tells the world of YouTube good job on making tons of videos for her 4 Minutes single. To date, her thanks for making essentially fanfic versions of 4 Minutes video has received 3,175,135 views on YouTube.
The actual official Warner Bros video for Madonna’s 4 Minutes has only received 846,562 views. It opens with a little rap from Timbaland and most of the song is a duet and coordinated dance moves from Madonna and Justin Timberlake. Madonna and Justin Timberlake take off some of each other’s clothes during their choreography and, unlike Janet Jackson, I guarantee Madonna won’t apologize or pretend that her clothing flying off is a wardrobe malfunction.
A search on YouTube for +”4 minutes” +madonna yields 2,860 results, including both the fanfic (or whatever YouTube people call this sort of thing) vids and multiple copies of the official video and various video responses to the go ahead and make videos based on the video video. This sort of viral marketing is all very meta. Will encouraging people to do more of what they were going to do anyway work to Madonna’s benefit? Will it sell more of her music, raise her stock for endorsements, or otherwise make bank?
I don’t know the answer and I’m really interested in hearing what other people think about how this will work as a marketing effort. Do you enjoy fanfic videos? Regardless, you should watch the real official video because it’s fun candy and Madonna and Justin Timberlake dancing is way hotter than most porn.
And, to the desperate, sell-out …
People often like to get me alone and confide that they would really really love to pose nude for me but they are concerned about their future careers. When I lived in Washington, DC, I just took this at face value. I’m proud of how I have lived my life. I was class president in 10th grade. If I felt like running for some community office, I don’t think I would be daunted by my – gasp – association with artistic and activist depictions of naked people. Nonetheless, I understand how someone who aspired to be a beltway insider might be concerned about limiting their career options. But I live in Los Angeles now. These are actors, models, musicians, and celebutantes whispering to me about how they crave to have their bodies in front of my lens. But they can’t, they just can’t. Maybe the conversation is titillating and erotic for some people. I don’t know. It isn’t for me.
Forrest Black and I went out to Das Bunker last weekend to catch Andy LaPlegua’s special DJ set there. In honor of the occasion, we posted the first series of photographs of Andy and Kellie we’d shot. The shoot happened serendipitously. The plan was initially to just photograph Kellie by herself, but Andy was hanging out and a studio space with stage blood, Jack Daniels, and Kellie in it just really called for him to participate too. This photo session also resulted in the artwork for Combichrist’s last full length album and T-shirt design and a liner note shoutout. Kellie then interviewed Andy for a Blue Blood feature article and, by the time of their next photo session with us, Kellie and Andy were married.