Edit: I was just feeling glum because someone I respect wrote something I wish were true, which I do not believe is true. I don’t feel like I was able to fully express my thoughts on this.

Full disclosure: Bing is an advertiser on this site, yet BlueBlood.net does not on the first dozen pages of search results for a search on Blue Blood. SEO stands for search engine optimization. SEO is internet professional lingo for the process by which someone expert in this area would attempt to fix Bing’s search results so they would no longer be defective in this regard.

I’ve been really bummed out all day because of something Derek Powazek wrote. (Also, I made the mistake of watching this week’s brilliant but melancholy Mad Men on TiVo to snap myself out of it. Doh.) Halcyon first turned me on to Derek Powazek’s writing. Derek Powazek tends to write useful articles about how to make good web sites. He has an engaging style and manages to speak clear tech talk. I think we shook hands once at an event, but we do not know each other; I’m just a fan.

Entertainment industry professionals always used to joke with me and Forrest Black about Blue Blood in print being the “trade mag of cool”, maybe because we always found the next big thing and provided contact info. I suppose I’d be wildly wealthy today if I’d just marketed myself as a consultant and charged quite a bit more for that data than the price of a magazine. My focus, however, was just on making a good magazine. One of the coolest things about making a magazine, versus making a website, is that I could just mail anyone I thought was cool a free one. I never felt like I needed fancy press releases. I could just show what I created to people I respected and hope they liked it. I didn’t know it until years too late for this to be useful to me, but Blue Blood was far and away the highest circulation magazine in its niche. So I guess that all worked just fine, in some respects. But, for a web site, this becomes a lot more challenging because previously normal human journalists may freak out that they are being spammed when sent a press release, as opposed to physical freebies.

Here is where Derek Powazek’s “Spammers, Evildoers, and Opportunists” article really depressed me. His advice is to never SEO (see the witty title there). His article states that SEO does not work and also, because it works temporarily, it clogs up search engine results. (I think he should pick which is the problem.) He directs his readers to avoid making sites for Google and just make good web sites for one’s readers and tell people you know personally about them.

So here is why the “Spammers, Evildoers, and Opportunists” article really upset me. The whole time I was growing up, it was drummed into me that I absolutely had to get good grades and go to good schools, so I could get a good job and a good life. Okay, both my parents went to Harvard and I went to Wesleyan, but Wes is still one of the top universities in the country on all ranking lists. And that paired with a hot suit will get me a job as a nonsexual escort. Escorting is actually the only job I’ve ever done which required me to have an advanced education. As writing about that job for Hustler’s Chic got me my first non-music glossy magazine clip, I supposed I’ve arguably gotten two jobs for all those years of school. Kind of a sucky ROI.

But I digress. The point is that I was told to just work hard and do what I was supposed to do and I would be rewarded. And I fucking well wasn’t. So it upsets me being told once again that I need to just work hard and do what I’m supposed to do and I will be rewarded. I mean, I still do that because it’s just how I am wired at this point. Like the characters on Mad Men, there is a thin patina of mild disappointment on a lot of my experiences, but I no longer get wildly, dramatically, heart-breakingly disappointed, because I stopped believing my reward was just around the corner and would be given just for making something good which people liked.

In point of fact, for example, I work very hard on making BlueBlood.com a good site. But I spend my time creating and publishing content the readers will enjoy, not optimizing for Google or Yahoo or Bing. BlueBlood.com never makes the front page of Google for a freaking search for Blue Blood. This makes doing radio and TV shows much less beneficial than it should be. That site has actually only received 844 visits from Google total this month. And 143 of those were people searching for specifically blueblood.com. I don’t get why someone would type that into a search engine, but the point is that just working hard and doing good work are absolutely not enough. I would love it if someone from Google could explain why the heck that site is never indexed properly. Thank goodness I have extensive traffic resources outside of what search engines provide. And I work hard on those too. It makes me viscerally angry to see Twitter lighting up with venture capital rich tech gurus saying everyone else should just work hard, tell their friends they’re working on cool stuff, and sit around waiting for something good to happen. The Underpants Gnomes on South Park have a waaaaay better business plan.

I like to do the right thing and I enjoy working hard. But I am well aware that I pay a heavy price for the luxury of doing what I feel is the right thing on the road less traveled. And I am sick to death of being advised to keep doing the same thing while expecting different results.

Twilight is out on DVD this week and, if you enjoy the tropes of cool sexy vampires, then Twilight is a fun watch. If you were just wondering whether or not to catch it on DVD or On Demand, then all you really need to know is that the movie has a pleasing cold color palette, nice-looking cast, interesting styling, creative quality directing, and a solid storyline with no plot holes and a satisfying ending. If vampires or lack of promiscuity or overwrought sexuality fill you with rage, then pass on Twilight, but otherwise it is enjoyable and hotter than I would have expected.

I admit that I would have enjoyed Twilight most between the ages of fourteen and fourteen. Yes, I know I said fourteen twice, but the target demographic for the movie is pretty specific. Realistically, the Twilight movie is probably aimed at girls aged twelve to nineteen, but it is just well enough done that it reaches beyond its core target demo. Not to put too fine a point on it, I think one of the reasons that vampires are so alluring to teen girls is that they are dangerously seductive, but they don’t put out particularly often. There is the aura of sexual excitement without the necessity to know precisely what to do with someone else’s private parts.

I wrote my thesis on Cross-cultural and Historical Vampire Legends as a Paradigm for Aggressive Human Sexuality. Keep in mind that I left home to go to school as a young jailbait teen. I found it startling that, all of a sudden, there were people around me who had this attitude that it was normal to have actual sex sex sexual intercourse with anyone they hooked up with. I was more of a go-getter than my peers in terms of acquiring the partners I wanted, but, even once I was entirely ready to have sex, I never got to the point where I wanted to have it immediately with someone I dated and I never got to the point where I wanted to have it with everyone I remotely liked. (This is inconvenient today, given that the circles I travel in include many people who treat fucking like a handshake i.e. a casual social interaction it is extremely rude and maybe even hostile to reject.) Heading off to university at sweet sixteen and being all hormonally hopped up, I was probably considered a bit of a menace to the people around me.

One of the aspects of Twilight which I think makes many adults respond in a viscerally negative way is its accurate portrayal of teenage female sexuality. I was more sure of what I did and did not want than the average teen, but sometimes the responsibility falls on the shoulders of the 100 plus year old vampire to say it is better to wait. One of the nicest scenes in the movie features Kristen Stewart’s Bella Swan and Robert Pattinson’s Edward Cullen making out in her bedroom. He pulls back saying he mustn’t lose control with her. She convinces him not to leave and they sit and talk and have an actual (if you will forgive the word choice) human interaction instead of just progressing to more physical intimacy.

Nonetheless, it is uncomfortable to realize that there are giant media corporations marketing sex to teenage girls. In the kickass opening episode for season 13 of South Park, episode 1311 “The Ring” brings up this issue to very comic effect. In particular, the Trey Parker-voiced Mr. Mouse who heads up Disney had me laughing out loud when he had to fly into Colorado to do damage control when the Jonas Brothers want to take off their purity rings. For those of you who, like me, had been blissfully unaware of the purity ring fad, the idea is to sell sexually stimulating media to young teens and then also sell them purity rings which are jewelry they can wear to remind themselves to be pure of heart and abstain from sex until marriage. In “The Ring”, when the Jonas Brothers want to take off their purity rings and make what they do just about their *cough* music, Mr. Mouse breaks it down for them, “You have to wear the purity rings because that’s how we can sell sex to little girls, ha, ha. See, if we make the posters with little girls reaching for your junk, then you have to wear purity rings or else Disney company looks baaaaaaaaad, ha, ha.” One of the many reasons the original Blue Blood magazine in print featured only real life couples doing what they would actually do on purpose in real life is that I think relationships are a good and desirable part of human sexual interaction. I hope there is some middle ground between romance-loathing, anti-relationship, indiscriminate swinging and the side-splittingly ridiculous drivel spewed on sites trying to sell teens cheap jewelry to be pure. So far my favorite comedy routine on a purity ring site is entitled, “The unimaginable consequences of Sexting”. Did I mention I’d love to see some common sense become more common?

Returning to the vampire motif in Twilight, why is this movie loathed by so many people who love them some True Blood, Interview with the Vampire, The Hunger, Near Dark, Lost Boys, and just about every other cinematic vampire ever created? South Park knows what is up once again. The brilliant season 12 finale of South Park, episode 1214 “The Ungroundable“, spoofed the pain of outsiders not being able to tell the difference between “goths” and “vampires”. I admit to knowing pretty much nobody, regardless of their actual subculture allegiance or tastes, who would claim self-described to be a goth or vampire, but South Park really did illustrate the issue there.

How does one react when something which felt like it was for you and your community suddenly become for other people? If a band you love becomes popular, do you stop listening to it when too many of its fans are people you feel could not understand the band’s message? Or say, if, for example, you and your friends have been having fabulous parties, reading obscure books, listening to obscure music, having creative sex, dressing flamboyantly, and producing media of your exploits, what do you do when a bunch of people with very different values start aping everything you do? Do you change and develop new interests or reject your own past? Do you reject the trendier portions of what is new? Do you examine which new media appears intended to destroy your culture and which new media is essentially a neighboring and perhaps friendly country?

The South Park answer is to burn Hot Topic down. Without inciting to riot, I’m comfortable with a rejection of Hot Topic because it seeks to destroy the very culture it serves; Hot Topic seeks to make the whole notion of enjoying gothic anything into some sort of teen fad that everyone is supposed to grow out of. Twilight just happens to be a teen fad and not one which its fans will necessarily all grow out of. Perhaps Twilight encourages abstinence, selectivity, or merely taking it slow, but I have trouble finding fault there, especially given the target demographic of teenage girls. I have not yet read the books by Stephenie Moyer which the Twilight movie is based on, but I do not believe that she or screenwriter Melissa Rosenberg from Dexter and The O.C. were trying to come up with a storyline which attacked gothic culture in general. (I reserve judgment until I’ve read the books and learned more about them.) I do not think director Catherine Hardwicke, whose previous directing credits include the controversial Thirteen, is hoping that having more people get into the whole vampire thing is going to be awesome for getting rid of gothic subculture. Prior to directing the edgy Thirteen, Catherine Hardwicke was primarily a production designer who worked on films from Tapeheads to Tank Girl. No surprise then that Twilight has such lovely aesthetics.

To recap:

– Twilight is entertaining if you like vampires.
– Teen girls do have discomfitting sexuality.
– Vampires are sexy, doubly so to teen girls.
– Purity rings are laughable, but abstinence and selectivity are not bad.
– South Park is sometimes very funny.
– Hot Topic sucks, seeking to make gothic culture juvenile and disempowered.
– Twilight invites everyone to enjoy a darker aesthetic.
– Twilight is out on DVD and On Demand now.

I’ll get back to y’all at such time as I develop a more complex opinion of Twilight.

By next week at the latest, I plan to stop compulsively watching political news for a while and get back to morbid and funny vampire and angst television, fall movies, non-political social commentary, entertaining misbehavior, music and hot naked counterculture. This week, however, even South Park is still hyped up about politics and the election. South Park tonight featured adults partying drunk in the street with beer kegs and Stan and Kyle calling in a noise complaint to the cops. The expressions on the two kids’ faces and the appalling soundtrack the grown-ups select is priceless.

It featured a kinda dumb riff on Oceans 13. After fast-forwarding through parts of Oceans 12 before determining it to be unwatchable, even at high speed, I passed on the movie they were spoofing, which left some entertainment value out for me there. South Park’s emergency room scene was amusing, with suicidal McCain supporters and Obama supporters who partied too hard.

I think having both the presidential election the USA just had and the referendums we just had, the country is at least either a little hyper-adrenalized or a little hung-over. I’m really hoping that, when California finishes tallying up all the provisional ballots and suchlike, the moronic Prop 8 will somehow not have passed. In general, the results of the referendums are all a little surprising. It appears that pro-life/anti-abortion measures all failed. It appears that anti-gay measure all succeeded, including referendums on both marriage and adoption. I’m sure kids bouncing from foster home to foster home are thrilled that they won’t be getting taken in by any loving families which are not 100% traditional. Or not. Additionally, marijuana got a lot more legal in a number of states. And Washington appears to have legalized doctor-assisted suicide.

So it is a weird morning and it probably makes sense that everyone is feeling a little jumpy today, no matter how overjoyed they were last night, as the results came in. At any rate, you can watch the most recent episode of South Park for free online now on at this link.